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How to Develop a Successful Email Marketing Strategy

February 16, 2017

16 Steps to a Winning Email Marketing Strategy

In order to be successful in email marketing, you need to deliver relevant content at just the right time. However, that’s just one part of it. When it comes to devising a winning email strategy, there are many different factors at play – in fact, it can be hard to know where to start. To help you drive results, we’ve put together an exclusive, free guide to email marketing.

how to develop a successful email marketing strategy

There are as many as 144 billion emails sent each day, which means standing out in the inbox is not easy. Whether you want to improve your current strategy or start from scratch, we’ve got 16 actionable tips to help you along the way.

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Email Marketing Tactics for Optimal Results

In our free email marketing strategy PDF, we’ve compiled the most effective methods for improving your campaigns. From winning more subscribers to optimal design, from ensuring top delivery rates to segmenting your audience – we’ve covered it all.

Our 16-page guide shows you how to develop a successful email marketing strategy from start to finish. We’ve broken it down into three parts as follows:

Here’s a sneak preview of what you can expect in each section.

Step 1: Ensure high delivery rates

Part one contains seven actionable tips for ensuring high delivery rates. This is absolutely crucial to every email marketing strategy; if your emails don’t make it to the inbox, it’s already game over. Fortunately, there are several things you can do to make sure your emails reach your audience. In this section, we talk about:

  • Using the right email marketing tools
  • How to stay legally compliant
  • Methods for growing your email list
  • Avoiding the spam folder
  • Finding the right send time for your audience
  • Strategies for re-engaging inactive subscribers
  • Optimizing your newsletters for mobile

Step 2: Design great emails

Once you’ve perfected your delivery rates, you can focus on creating newsletters that are both eye-catching and thematically relevant.

This section covers everything you need to know about designing impressive emails. Here, you will find tips on:

  • Layout: What is the optimal email width, and how much white space should you use? What is conversion-centered design, and why is it so important to choose the right colors?
  • Call-to-action: Top tips for optimizing your CTA and persuading the reader to take the desired action. This is crucial for boosting your conversion rate.
  • Subject lines: Choosing the right subject line is key – it can make or break the user’s decision to open up your newsletter. Learn how to optimize your subject line and preview text, complete with examples.
  • Testing: What are the most important things to check for before you send your emails? Don’t click send before checking these things!
  • Audience segmentation: The more personalized and relevant your emails are, the better. It is therefore crucial to segment your contact list into different target groups and to tailor your emails accordingly. In this step, we show you how.
  • Personalization: Once you’ve defined your target groups, it’s time to get to grips with personalization. Discover the most efficient methods for personalizing your email content.
  • Automation: A must-have tool that no email marketing strategy would be complete without. This section covers different types of automation emails and when you should use them for maximum results.

Step 3: Campaign analysis

The final piece of the email marketing puzzle is analysis – that is, tracking and measuring how your campaigns perform. The third section of our free whitepaper explains the most important email marketing KPIs, and introduces the various tools you can use to track them. With real-time reports, you can easily keep an eye on your email marketing strategy and make constant improvements.

Discover all the email marketing tactics you need for success – download our free whitepaper and get started today.

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