When it comes to optimizing your email marketing strategy, monitoring how your newsletters perform is absolutely crucial. Only high-performing newsletters will help to grow your business and drive sales. To keep an eye on this performance, Newsletter2Go’s email marketing software provides comprehensive reports for each and every campaign. You can check the open rates of each email, see how many newsletters bounced and also track which links your subscribers click on.
However, even with these figures to hand, it can be difficult to measure your success without a point of reference. This year, we have once again analyzed data from several hundred million email campaigns in order to provide you with a benchmark. To view the study in full, simply download the PDF.