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Home » Email Marketing in the 2018 Festive Season (UK)

Email Marketing in the 2018 Festive Season (UK)

November 15, 2018

The Christmas season generates more retail revenue around the world than any other time of year.

This year, UK residents are going to spend more on Christmas than in any other European country. And 42% of their festive spending will take place online – which is a higher percentage than anywhere else in Europe.

One of the biggest challenges of all marketing – but Christmas marketing in particular – is to be heard above the noise.

Email marketing is one channel you do not want to overlook in your Christmas marketing plan. Use the fact that you have a direct line to your customers’ inboxes to nab their attention.

And if you’re feeling as much Christmas stress as your customers are, no worries. We’ve got heaps of ideas for your festive campaigns right here in our white paper. From Hogmanay through Twelfth Night, we’ve got you covered.

Pssst. Yes, this white paper really is for free.

If you would like to stay notified of our future white papers, we invite you to sign up for our email list! ➡ ❄ ➡ ❄ ➡ ❄ ➡ ❄ ➡ ❄ ➡

email marketing in the festive season

🌟 Festive Email Marketing With Newsletter2Go 🌟

Email Marketing in the 2018 Festive Season (UK) 🎅 Table of Contents

    1. Introduction
    2. The festive season in numbers
    3. Planning Christmas campaigns that convert
      1. Black Friday weekend
      2. The Christmas countdown: Advent
      3. The Christmas countdown: other festive celebrations
      4. Christmas
      5. Boxing Week
    4. Designing festive campaigns that convert
      1. Copy and content
      2. Emojis 🦌 ✨ ☃
      3. Five rules for successful subject lines
      4. Design, images and colours
    5. Conclusion

🎄 What’s Inside the Christmas Giftbox? 🎄

Happy Christmas from Newsletter2Go! Download our 2018 Christmas white paper to get …

❄ 15 festive campaign ideas
❄ 50 subject line / preview text suggestions
❄ Vocabulary for copy that converts
❄ Campaign calendar
❄ Bonus access to our gorgeous festive media collection for download, which includes …
‌     ❄ 20 festive header images for your email campaigns
‌     ❄ 9 festive dividers for your email campaigns
‌     ❄ 70+ festive royalty-free stock photos

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