The Christmas season generates more retail revenue around the world than any other time of year.
This year, UK residents are going to spend more on Christmas than in any other European country. And 42% of their festive spending will take place online – which is a higher percentage than anywhere else in Europe.
One of the biggest challenges of all marketing – but Christmas marketing in particular – is to be heard above the noise.
Email marketing is one channel you do not want to overlook in your Christmas marketing plan. Use the fact that you have a direct line to your customers’ inboxes to nab their attention.
And if you’re feeling as much Christmas stress as your customers are, no worries. We’ve got heaps of ideas for your festive campaigns right here in our white paper. From Hogmanay through Twelfth Night, we’ve got you covered.