Home » Email Marketing Campaigns Yearly Planning 2017 Whitepaper

Email Marketing Campaigns Yearly Planning 2017 Whitepaper

January 11, 2017

Handy email marketing campaign planner

In order to succeed in email marketing, you need to be relevant and email your contact base the right time. Therefore, you can’t overlook the importance of seasonal emails. Since the majority of seasonal newsletters is related to gifts giving/getting, your subscribers are most likely to open these types of campaigns.

Therefore, you’d love this email marketing campaign plan for 2017, which will help you with your marketing pursuits. Download this exclusive whitepaper, which features 15 campaign ideas:

whitepaper preview

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If you’d like to make the most of 2017 holidays, you need to prepare well in advance for every single email marketing campaign. That is why we have listed the most important dates in the whitepaper. Read on to see some campaign ideas:

Campaign Examples

17.04 Easter Sunday

The Easter festival is celebrated throughout the Western cultural area, with many different regional customs. The best known of these is probably the Easter egg hunt. In this tradition, the Easter bunny hides painted eggs, which are then searched for by children. Due to the wide distribution of this tradition, adults can also be addressed with the subject of eggs / egg hunt.



Personalized sales newsletters for Easter travel


Personalized sales newsletters for Easter items (decorations, sweets)


Begin Easter-related sweepstakes

24.11 Black Friday

The Friday after Thanksgiving is typically the busiest shopping day of the year in the United States. It officially kicks off the holiday shopping season, and really is its own high-point. Most retailers make enormous percentages of their entire year’s revenue during the weekend after Thanksgiving.


01 .10.

Preparation of offers and determining a concrete schedule

20.11 .

Sending teaser newsletters and offline-discount offers

25.11. -02.12.

Sending sales newsletters for Black Friday and Cyber Monday


24.12 Christmas

The Christmas Holiday does not need much of an introduction. It is one of the most important marketing points of the year in nearly all Western countries. That being said, Christmas-related email marketing is most effective if divided into three distinct time periods: pre-Christmas; during the holiday; and afterwards. Pre-Holiday: The busiest time of the year for you and your business. Focus on receiving and shipping customer orders, and sending follow-up emails wishing a happy holiday.


01 .09.

Preparation of your special offers and scheduling

01 .11.-15.12.

The best time to send sales newsletters prior to Christmas


Post-Christmas sales offers

26.1. 2.

Boxing Day offers and product recommendations

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