17.04 Easter Sunday
The Easter festival is celebrated throughout the Western cultural area, with many different regional customs. The best known of these is probably the Easter egg hunt. In this tradition, the Easter bunny hides painted eggs, which are then searched for by children. Due to the wide distribution of this tradition, adults can also be addressed with the subject of eggs / egg hunt.
Personalized sales newsletters for Easter travel
Personalized sales newsletters for Easter items (decorations, sweets)
Begin Easter-related sweepstakes
24.11 Black Friday
The Friday after Thanksgiving is typically the busiest shopping day of the year in the United States. It officially kicks off the holiday shopping season, and really is its own high-point. Most retailers make enormous percentages of their entire year’s revenue during the weekend after Thanksgiving.
Preparation of offers and determining a concrete schedule
Sending teaser newsletters and offline-discount offers
Sending sales newsletters for Black Friday and Cyber Monday
The Christmas Holiday does not need much of an introduction. It is one of the most important marketing points of the year in nearly all Western countries. That being said, Christmas-related email marketing is most effective if divided into three distinct time periods: pre-Christmas; during the holiday; and afterwards. Pre-Holiday: The busiest time of the year for you and your business. Focus on receiving and shipping customer orders, and sending follow-up emails wishing a happy holiday.
Preparation of your special offers and scheduling
The best time to send sales newsletters prior to Christmas
Post-Christmas sales offers
Boxing Day offers and product recommendations