The festive season is fast approaching, and it won’t be long before the shopping frenzy begins. The run-up to Christmas is one of the busiest times of year for businesses and retailers – and a huge opportunity to drive sales.
2017 looks set to be especially profitable. The National Retail Federation predicts a 3-4% spending increase in November and December compared to last year. This means that consumers could spend up to $682 billion before Christmas!
Online retailers have an added advantage. Many consumers will be keen to avoid the crowds and will therefore choose to shop online instead. Make the most of this opportunity with creative newsletters, festive promotions and unbeatable discounts.
Relevant, personalized newsletters are especially important in the lead up to Christmas. Creativity is also key; the festive period calls for an extra-special newsletter design that truly stands out. The way you engage your subscribers throughout the holiday season can make a huge difference to your sales, so be sure to have your Christmas email strategy at the ready.