How Often Should You Send Emails to Your Newsletter List?
You’re not the only one who asks this question. In fact, it’s one of the questions we get asked most frequently. What can feel like too many emails? Where’s the fine line between staying top of mind with your email contacts and seeming “spammy”?
Some experts will tell you that there’s one predetermined send frequency that matches email marketing best practices. Never send more than weekly! Or they’ll say that consumers will be happy with emails from their favorite brands every other day.
But, if you hesitate to take some so-called expert’s word for it, then you’re smart. Like all forms of digital marketing, there’s no one-size-fits-all solution to this question.
In fact, we’re not going to tell you how often to send email campaigns or newsletters to your contact list.
Instead, with this handy infographic and 7 easy steps, you’ll learn how to figure out what sending frequency works for your target group. It’s all about closely monitoring your unsubscribe rate.