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Which colour scheme works best?

The most important things to aim for in your email are a professional look and feel, and a high degree of readability.

Make sure to choose colours for the background and text that contrast sharply. Among other things, you should be aware that your recipient may wish to print out your email and therefore would appreciate a printer-friendly layout with a pale background.

Try to use colours to draw your readers’ attention to the most important elements of the newsletter.

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