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Transactional Email

Send transactional emails quickly and easily:

  • Send welcome, registration and reactivation campaigns
  • Easy to integrate (REST API)
  • Dispatch via whitelisted servers
  • Automatic real-time reports
transactional emails

Email automation: How does it work?

An essential part of any email marketing strategy, transactional email is all about sending the right message at the right time. Transactional emails are automatically sent to individual recipients based on their actions. Here are some of the most common examples of transactional emails:

  • A customer makes a purchase and receives an order confirmation
  • A user signs up and receives a welcome email
  • A customer abandons their online shopping cart and receives a
    reminder to complete the transaction

Transactional emails enable you to engage your customers at pivotal moments, and therefore hold great potential for boosting your turnover. This is not only true for e-commerce: anyone operating in the online sphere can profit from this strategy.

Create and send transactional email

Setting up transactional emails usually involves both marketers and programmers together. First of all, the marketing team takes care of the email content and design. This includes inserting text and images, writing the subject line and adding any personalization fields – such as greeting the recipient by name. To get started on your transactional emails, simply log into your Newsletter2Go account (register for free here if you haven’t done so already) and navigate to the Campaigns tab. Create a new campaign and select Transactional Email in the automatic dispatch category. We have dozens of responsive templates to choose from, and you can customize your email in minutes with the drag-and-drop editor.

Once the email design is complete, it’s time to get the programmers involved. With the Newsletter2Go REST API, you can easily program your transactional emails to send automatically to individual contacts when they complete a certain action. For programmers, hassle-free implementation is key – so we’ve made the process as straightforward as possible. Take a look at some of our API implementation examples to see exactly how it works. PHP developers can also find specific API examples on github.

Transactional email reports

With Newsletter2Go, you can also view comprehensive reports for all of your transactional emails. Simply navigate to the Reports tab and then to Automation. Alternatively, access all the most crucial statistics via the API. To ensure that the reports are as informative as possible, make sure you only create one email for each action (new registration, shopping cart abandonment, etc.).

Transactional email for strong customer relations

Transactional emails are triggered by certain actions, which means that they are highly relevant to the user. These kinds of emails therefore present an excellent opportunity to build a rapport with your customers and strengthen your brand. Optimize your transactional emails to boost your conversion rate and generate profits. With our newsletter software and REST API, it couldn’t be easier – try it out today! Need more information? Get in touch with us here.

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