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Responsive email templates

Ensure that your newsletters are displayed perfectly on all the most important end devices. Responsive design features at a glance:

  • Optimized for display on smartphones and tablets
  • Adjusted font size and text width
  • Automated image scaling
  • Better conversions and click through rates
  • Mobile email preview
responsive design

Responsive email templates for flawless display

If you happen to read your emails on a mobile device, then you’ll have noticed that this experience can vary from amazing to terrible. An email newsletter may look amazing in the inbox, but as soon as it finds its way to a mobile device, it turns out to be squeezed onto a small screen. Broken layouts and tiny fonts render a newsletter unusable. 80% of people are reported to delete an email if it isn’t optimized for a mobile device. With our free HTML email templates, this is not an issue.

More and more users are reading your newsletters on their smartphones and tablets. In fact, more than 50% of all newsletters are now being read using mobile devices – a trend that shows no signs of slowing down. Quite the opposite, in fact: one out of every three clicks within an email occurs on a mobile device. You don’t want to spend your time crafting value-packed newsletters that don’t load properly on mobile. Ultimately, they won’t convert. While responsive web design has already taken off, many emails are still only designed for desktop viewing. Today’s consumers expect a user-friendly experience – no matter what device they’re using – so don’t get left behind. The stakes are high – the ROI on email marketing can reach up to 3,800%.

We therefore highly recommend that you take advantage of Newsletter2Go’s responsive newsletter design. Our responsive HTML email templates automatically adapt to the size of the device being used. This means that pictures are enlarged or scaled down, links are properly displayed, and wide horizontal layouts are automatically transformed into perfectly ordered vertical columns. You can preview your newsletter for both desktop and mobile in the newsletter editor. With Newsletter2Go’s email marketing software, font size and color are also automatically adjusted to ensure that your newsletters are perfectly legible at all times.

What can responsive design do?

The sky is the limit. However, these are the most common ways that it can help to improve the display of your emails across different devices:

  • Navigation changes
  • Color changes
  • Content changes
  • Layout changes
  • Image scaling
  • Font enlargement

With Newsletter2Go, creating responsive newsletters is easy. All our email templates are responsive – no matter how you customize them. Simply create your newsletter, check the display in the editor and send it to your contacts! Whether they open it on smartphone, desktop or tablet, you can rest assured that your email will still look great.

For some examples of responsive design in action, take a look at some of our newsletter template examples.

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