Advantages of the email text version:
Newsletters with Newsletter2Go are sent in standard HTML format. The advantages: images, links and text formatting are possible.
In rare cases, email programs, end-devices or recipients deactivate the HTML format. Then the text version of the email is accessed instead.
So that you do not have to create an HTML and text version of your newsletter every time, our newsletter software automatically creates a text version for you from your HTML newsletter.
A plain text alternative to your newsletter is crucial. Multi-part MIME (Multipurpose Internet Mail Extensions) happens to bundle together a simplified plain text version of your campaign along with the desired version of your newsletter. Unless you send out a plain text email only, multi-part MIME should be an important part of your newsletter campaigns. Below you’ll learn why you should sent in multi-part MIME:
Content hierarchy and text scanability is always welcome, whether you’re sending a HTML newsletter or a plain text.
A neatly organized email makes for a good reading experience.
Make sure that your newsletter headlines are clear and stand out for a great user experience.
Whitespace also improves email readability because it creates a clear eye path for the reader. Thanks to it, links are easily clickable on a desktop device and touch friendly on mobile devices.
If you use dashes, you make sure that the hierarchy of the newsletter campaign is intact. Thanks to it no aspect of the email will be omitted.
The CTA is a crucial part of your email campaign and it should always stand out.