Cluster your reports based on different segments:
The powerful newsletter software from Newsletter2Go makes it possible to group your contacts according to detailed identifying traits. But how do you compare the success of your email campaigns based on these traits? The answer is multivariate clustering.
Newsletter2Go empowers you to compare differentiated target groups against one another. For example, you can compare different age groups, genders, or customer history target groups against one another.
The detailed Newsletter2Go reports show you which contact groups opened or clicked on your newsletters most often. You can also compare different groups against one another, and see which content was most appreciated by certain groups. For example, did women like one product better than men? Did older customers open the newsletter more often than younger?
Multivariate clustering gives you the ability to deeply analyze your email campaigns, and use the data-driven insights to power your next campaign.