Track unsubscribe rates and bounces:
If a newsletter can’t be delivered to an email address in your contact list, it will be shown as a ‘bounce’. In other words, this means that this particular campaign could not have been delivered. It happened either because the address no longer exists or because the inbox is full. Newsletter2Go’s email marketing software gives you detailed information about every bounce rate you might experience. This is an important quality indicator for your recipient lists.
If a contact unsubscribes using the automatically generated unsubscribe link, this address is automatically filtered out of Newsletter2Go and blocked from future newsletter dispatches. That means that these contacts won’t be emailed, even if you re-import the contact list. Consequently, you don’t need to fear spam complaints. If you want to be extra sure that they people who opt out won’t be contacted, you should also put them on a blacklist. Interestingly, you can blacklist both contacts and domains.
The unsubscribe rate is the total sum of all unsubscriptions divided by the number of recipients in the newsletter campaign. It newsletter informs you as to how good the content was and how often you email your subscribers. Some users tend to unsubscribe not because they don’t enjoy reading your content, but because they are bombarded with contact too often. Newsletter2Go’s newsletter software takes care of the bounce and unsubscribe management fully automatically.
Newsletter bounce tracking is a piece of cake with Newsletter2Go. For every sent newsletter, you receive a detailed report with comprehensive feedback. It will track bounces and the unsubscribe rate. There’s more to that feature, though. If you always insert our automatically generated unsubscribe link in the email or take advantage of our unsubscribe page, your contacts could fill out an unsubscribe reason survey, which means priceless feedback that can boost your marketing efforts. Even if tracking bounces isn’t a pleasant experience, you should aim to utilize newsletter bounce tracking to your advantage.