Take advantage of automated email bounce management:
If an email can’t be delivered to an email address at all, it’s called a bounce.
This might happen for different reasons, for example, the email address you introduced doesn’t exist anymore or the mailbox is full.
There are two kinds of bounces you can expect: soft and hard bounces.
A soft bounce means that the email address is valid and the email message reached the recipient’s email server. However, the email bounced back because it couldn’t be delivered at the moment. This is usually due to a temporary error, such as a mailbox being full.
A hard bounce, however, is an email that can’t be delivered for permanent reasons. You might have introduced a fake address. Alternatively, the email domain might not be a real domain. Or the email address could be out of date and no longer accepting emails. There are numerous reasons for a hard bounce.
If you use conventional email servers to send newsletters and other email campaigns, you’ll probably notice bounces becoming an issue.
Each time you send out a mass mailing, bounces will accumulate in your inbox. Going through the emails and removing invalid email addresses is a time-consuming chore. Furthermore, it would be difficult to distinguish between soft and hard bounces. Now you can see how difficult it is to manage email bounces by yourself.
If you use an email marketing tool, it will take automatically take care of bounce management. Going for an email marketing solution saves a lot of manual work and gives you a comprehensive overview.
If you use Newsletter2Go, expect automatic bounce management.
You won’t receive any mail delivery system failure messages in your own inbox.
Instead, our servers react automatically to them. Depending on the bounce type, the email address is either blocked immediately (if it’s a hard bounce) or blocked after three failed email delivery attempts. Another advantage of automatic bounce management is the fact that bounces are marked in your contact list(s) so they won’t be contacted again.
Once you go to the reports section, you’ll be able to learn more about bounces. Here you can see what the bounce rate is and see affected email addresses. Naturally, the report distinguishes between soft and hard bounces so you can see for yourself what caused the bounce.
If you feel it’s high time to trim your email list, you can export or delete the bounces. In order to do so, simply select all bounces. Even if you re-import contacts who have already been registered as a bounce, they remain inactive. Thanks to bounce management, incorrect addresses won’t be contacted again and you’ll enjoy a low bounce rate.
Automatic bounce management is at the core of successful email marketing. Thanks to it you can easily manage your reputation and maintain high email deliverability. The bounce rate impacts sender reputation.
It is worth noting that a high bounce rate can land you on a blacklist. It happens because a high bounce rate may indicate you’re sending unsolicited email. With Newsletter2Go, you don’t have to worry about any of that. Just let the software deal with email bounces, so you can focus on what you do best: creating awesome email marketing content.