All the most important contact information at a glance:
The better you know your audience, the better you can plan your email marketing campaigns. With Newsletter2Go, you have access to a comprehensive contact profile for each of your recipients – so getting to know your audience is easy. Simply log into your Newsletter2Go account and view the most important contact data at a glance.
To view a specific contact profile, simply click on their name under the Contacts tab. You can then see an overview of both their profile and contact activity. The contact profile contains all essential user data, such as email, name and date of birth, whilst the activity summary shows you how the user responds to your email newsletters. Here you can see everything from the number of newsletters a contact has received, to their clicks, opens and conversions. You can also see a star rating for each contact.
So how do contact profiles help with email marketing? First and foremost, knowing your audience is key. The more familiar you are with each contact, the easier it is to tailor your message and speak to their individual interests. If certain contacts have a low open rate, this may indicate that your subject lines aren’t grabbing them. By looking at how your contacts interact with your newsletters, you can gain an overall idea of how engaged they are. This can provide useful insight as to whether your current strategy is working, or if you need to try something new.
It is also possible to edit or add contact information as and when you have it. In the contact profile view, you can update any fields that may have previously been left empty – such as date of birth or gender. If the contact has a new telephone number or email address, you can also update this information here. With Newsletter2Go, managing your contact profiles is extremely straightforward – so you can focus on creating winning email campaigns.