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EU General Data Protection Regulation (GDPR)

What does the new EU GDPR mean for your email marketing strategy? On this page, you’ll find a wealth of information at a glance: what you need to know about the changes to data protection law and the latest updates on the GDPR.

The EU General Data Protection Regulation: An Overview

What is the GDPR?

Composed of 99 articles, the General Data Protection Regulation standardizes data protection laws across all EU member states and enacts stricter rules for the collection and processing of personal data. It also provides greater rights to individuals with regards to data protection and access to information. 

Coming into force on 25 May, 2018, the GDPR replaces the 1995 EU Data Protection Directive and overrides the 1998 UK Data Protection Act. The regulation significantly impacts how businesses operating in the EU will collect, store, process, and use data, which necessitates major changes to a company’s business processes.

With Newsletter2Go’s newsletter software, you can be assured that your email marketing is safe, legal, and secure.

Fast Facts about the GDPR

  • It is composed of 99 articles and 88 pages.
  • Official title: “Regulation (EU) 2016 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC”
  • The first draft was completed in 2011.
  • It comes into force on 25 May, 2018.

Recent Developments to the General Data Protection Regulation

EU GDPR Whitepaper

EU GDPR: Important Information for Effective Preparation

In this whitepaper, we’ve provided the most important concepts from the GDPR and how they will affect your digital marketing efforts. Stay informed with our overview of the new requirements.


GDPR 2018: Are You Ready?

From 25 May, 2018, the 1995 EU Data Protection Directive will no longer apply, at least not as we know it today. In this article, we’ve summarized the most important changes that will be implemented in the GDPR.

Stay Safe with Newsletter2Go

  • Server location in the European Union (Germany)
  • Data processing contract according to GDPR
  • Internal data protection officer
  • TÜV Rheinland-certified data protection
  • ISO 27001-certified data centre
  • Technical and organizational measures that meet GDPR requirements

Use our Newsletter2Go Data Protection Seal

Add our Newsletter2Go Data Protection Seal to your website to show your clients that data protection is important to you and that your email marketing software is safe, secure, and GDPR-approved (the HTML code is next to this write-up). On our data protection page for newsletter recipients, your clients can find all the most important information about data protection.

Newsletter2Go Data Protection Seal

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The GDPR and Email Marketing

The Right Steps for Legally Compliant Email Marketing

To ensure that your email marketing efforts remain compliant with data protection regulations and that you avoid any legal ramifications of non-compliance, you’ll have to implement certain steps. We recommend that you seek professional legal support to make sure the requirements are implemented correctly. 

The topic of data security and the EU General Data Protection Regulation are particularly broad and complex. In our whitepaper on the GDPR, we’ve summarized the most interesting and important topics relevant to email marketing. In our other articles on this topic, you can read about the latest developments to the GDPR.

Have You Thought About These Steps?

  1. You require legally permission or consent from the data subject to collect and process personal data.
  2. Every company must assume full responsibility for data collection.
  3. An order processing contract is mandatory if you’re working with sub-contractors.
  4. You require explicit consent from the addressees to collect newsletter subscribers.
  5. The data processor must devise a comprehensive data protection policy in accordance with Article 13 of the GDPR and inform the addressees about the data processing operations.
  6. A commercial newsletter must include an imprint and an unsubscribe link.

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