Functions and features at a glance:
Newsletter2Go’s software is web-based, so you can log in anytime, anywhere via our website. It’s free to sign up and use our software: you only pay for the emails you send. All users receive 1,000 free newsletter credits per month; if you want to send more emails, our competitive prices deliver excellent value for money.
Creating newsletters is easy with our email marketing software. The user-friendly drag-and-drop editor enables you to design professional emails in minutes. Import images, files and content in a matter of clicks. Our email marketing software also comes with dozens of free plug-ins, so you can seamlessly connect to your e-commerce, CMS or CRM system. A list of all e-commerce, CRM and CMS integrations can be found here.
Responsive design is absolutely crucial: 50% of emails are now read on mobile devices, including smartphones and tablets. Optimizing for mobile is a must – and you can easily make sure your emails are mobile-ready with responsive design newsletter templates. We’ve got dozens of free newsletter templates to get you started, and you can rest assured that your email will display perfectly on any device.
The best email marketing software saves time and reduces manual effort. With Newsletter2Go, you can upload contacts in just a few moments via CSV or Excel, or sync to an existing system with a plug-in. Contact data is automatically scanned for duplicates. Our contact management system is easy to use, offering smart features which enable you to segment your audience based on identifying traits – such as purchase history, gender, or age. Contact data is synchronized daily so you can be sure that you are always up to date and you will never send more than one newsletter to the same contact.
Make sure that you stay on the right side of the law: ensure that all of your contacts have joined your email list via the double opt-in confirmation process. To help you acquire new subscribers, Newsletter2Go also enables you to create fully customized sign-up forms.
Use the drag-and-drop editor to create beautiful newsletters. With Newsletter2Go, you also have access to dozens of free templates which you can use as a basis – the rest is up to you. You can even include videos to make your emails even more engaging.
Pro tip: place your best content at the top of the page. Don’t make your contacts scroll down to get to the most important content – otherwise you risk them closing or deleting your emails before they’ve seen what you really want them to see. You should also include images, but not too many. Finally, be sure to include enough white space – an overcrowded design can be off-putting for the user.
An important factor in successful email marketing is the delivery rate. When sending email campaigns, opt for an email marketing software that is whitelisted. This certification will ensure that your emails go straight to the recipient’s inbox and not into their spam folder. The result clearly shows a higher delivery rate, which of course leads to more opens, clicks and, ultimately, more interactions with your products.
Newsletter2Go’s email marketing software is certified by the CSA and Return Path. Thanks to CSA certification, all newsletters delivered with the biggest German email providers such as GMX.de, web.de, hotmail.de, and more, will not be checked for spam.
Furthermore, you can take advantage of Newsletter2Go’s ReturnPath certification. This covers millions of inboxes worldwide and is particularly suitable for sending large quantities of emails internationally.
The correct sending time also plays an important role. The following can be used as a general guideline:
Whenever you send a campaign with Newsletter2Go, we will automatically generate tracking reports. These tracking reports provide valuable insight into the success of your email newsletter campaign. Delivery rates, open rates and click rates can all be viewed easily via your account. In addition to all this, Newsletter2Go offers many more useful analytical functions:
Delivery Rate: The delivery rate shows exactly how many newsletters were successfully delivered to your recipients’ inboxes.
Open Rate: States the total number of contacts who opened the email. This also shows how many contacts opened the email within certain time frames.
Click rate: Shows how many contacts clicked on links within the email newsletter, as well as which links were clicked on most often.
Click map: The click map shows which links were clicked on within the email.
Geolocation: Shows geographically on a map where your email was opened.
Conversion tracking: The number of conversions (e.g. purchases) is counted by means of conversion tracking.
Google Analytics tracking: With Newsletter2Go’s email marketing software, you can connect to your Google Analytics account with just one click. You can then track the success of your campaigns with Google Analytics.
Newsletter2Go’s email marketing software offers beginners and professionals alike comprehensive yet user-friendly features that will empower you to create successful and sustainable email campaigns. Convinced? Register now for free and test our innovative online email marketing software!