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Email Marketing for B2C – How to Engage Your Customers

Email is one of the most effective marketing channels for the B2C sector.
Address your customers directly with tailor-made content and steadily grow your audience.

Unlock sales potential with email marketing

95% of your website visitors don’t actually buy anything. This is huge potential that you could be missing out on. With Newsletter2Go, you can easily create a free sign-up form. Place this form in an eye-catching spot on your website and turn your visitors into newsletter subscribers.

email newsletter subscribe form
automated campaigns

Customer contact – the smart way

With automated email campaigns, staying in touch with your customers could not be easier. Lifecycle campaigns, for example, can significantly increase email open and click rates. Each stage in the customer lifecycle requires a different message – so set these emails to go out automatically to the right people, at the right time. Want to further improve your B2C email marketing strategy? Use A/B testing to see which content is most effective.

All your contacts in one place

Save precious time and effort with automated contact management. We’ve made it easy to manage your address book: sync your contacts automatically via plug-in, or import them all in one go from an Excel list. The Newsletter2Go software ensures automated bounce and unsubscribe management – so your list is always up-to-date.

easy contact management
personalized email newsletter content

Inspire your readers

Don’t just email your users – inspire them! We’ve got dozens of ready-made templates to catch the reader’s eye and draw attention to your content. Rearrange the layout exactly as you please with the drag-and-drop editor, and insert links, images and text to your heart’s content. You can even target different groups within one single email: use personalized design blocks to decide which content is shown to which recipients. This creates a much more personal experience for the customer – which is particularly important for B2C.

Learn more about your audience

An absolute must for B2C email marketing: newsletter conversion tracking. Measure your sales, registrations and website visits with the help of our e-commerce plug-ins.

The better you know your audience, the easier it is to provide relevant content. Get real-time reports based on different target groups and see who responds well to what types of content. Learn from each campaign and continuously optimize for maximum success – and sales!

email newsletter reports and statistics

Get started today: create your first email marketing campaign for your B2C audience!