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Create newsletters that stand out

Fully customizable templates, user-friendly tools and an intuitive interface:
everything you need to create professional email campaigns.

Drive sales with professional email marketing campaigns

Email marketing is easy with our professional software. You can easily create your newsletter online: work from the Cloud anytime, anywhere, and take advantage of dozens of free newsletter templates. There is no limit to your design potential with our versatile drag-and-drop newsletter editor.

Email marketing campaigns are one of the most successful methods for driving sales and raising brand awareness. Newsletter2Go’s marketing software is secure, reliable and high-performance. Create HTML newsletters that highlight your best products and content.

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How to create an email newsletter

email newsletter editor tool

How to make a newsletter in 8 simple steps

In contrast to private email accounts, our marketing software has its own whitelisted sending architecture. After you’ve created a newsletter, we send it via our own secure severs, meaning that your newsletters breeze through spam checks and arrive safely in your subscribers’ inboxes.

Start creating newsletters today

Newsletter2Go offers high-performance and versatile email marketing software for a reasonable price. Sign up for free and create your newsletter online – no expert knowledge required! In addition to the easy drag-and-drop editor, all users receive 1,000 free email credits per month.

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Create email newsletters exactly as you like

Enjoy complete creative freedom with our newsletter software. Find out how to design and send professional email newsletters in 7 simple steps.

email newsletter sender details

1) Enter sender details

First choose a sender address. This can be your own email address or another one of your choosing. You can also enter your subject line and, if you want, a preheader – or preview text – that will be displayed underneath the subject line.

Tip: Although the email address that you enter is your own, the newsletter is actually sent via our secure servers.

The preheader is the text preview that your recipients are shown as soon as they receive the email. Include information in the preheader that you couldn’t fit in the subject line.

2) Upload contacts

Choose your sendees: It’s easy to create and add contacts with Newsletter2Go. Upload lists via Excel or CSV, or use our API and plug-ins to import contacts from your E-commerce platform. For more information, check out this blog post on how to build an email contact list.

Tip: You can send newsletters to your entire address book, to individual customers, or to groups. If you haven’t already, you should segment your contacts into specific target groups. This will increase the relevance of your emails and ultimately improve their performance.
1 Click Contact Import
newsletter templates

3) Choose a template

The next step is to choose a template from over 50 free template designs. Or if you’d prefer, start from scratch and build your own. All of our ready-made templates are responsive, meaning that they automatically adjust their display for mobile devices. Your newsletter will look perfect on every device – desktop, tablet, or mobile.

All of our templates are built using the design block principle, which means that you are free to drag and drop blocks of text and photos however you’d like. It’s never been so easy to create beautiful, professional, and effective newsletters.

Tip: When creating email newsletters, it’s best to stick with a consistent design from one email campaign to the next. If you’d prefer, we can design a custom premium newsletter template for you. With a premium template, you can take advantage of the powerful 1-click product transfer and 1-click content transfer functions, which allow you to import images, prices and information directly into your newsletter. A client test helps to ensure that your newsletter displays correctly in every email service provider.

4) Insert images

Next, insert images into the newsletter. Images are crucial: they make your newsletter more interesting and help to generate clicks and, ultimately, sales. Try using a teaser photo at the top of your newsletter that gets your customers’ attention and persuades them to scroll down. Or if you’d prefer, use a beautiful image as your newsletter background.

Once you’ve imported images, edit and resize them to fit your needs. Create an image map that allows customers to click on different areas of the image to access information. The choice is yours: Newsletter2Go offers unlimited image hosting, meaning you can add and store as many photos in your library as you like.

Info: A call to action (e.g. “Redeem your code now!”) in the teaser photo helps generate clicks.
insert images into newsletter
insert newsletter text

5) Insert text

Insert and edit text in your newsletter. Text can be formatted in blocks, rows, or columns.

The newsletter editor allows you to intuitively edit and customize text the same way you do in programs like Microsoft Word. In addition to all of the standard fonts, the newsletter editor also supports certain web fonts.

Tip: Make your newsletter more relevant and increase your open and click rates by personalizing the text, for example by using your customer’s name in the greeting (Dear Mr. Smith). The personalization placeholder is filled automatically when you send the newsletter.

6) Unsubscribe link, web version and imprint

Most jurisdictions require that marketing newsletters include an imprint as well as an unsubscribe button. For your convenience, your organization’s imprint is automatically included at the bottom of all of your newsletters.

Newsletter2Go also offers its own automatic unsubscribe management feature, which you can put at the bottom of your newsletter. If recipients click on the link, they are automatically removed from future newsletters, meaning that you don’t need to manually remove them from your address book.

We also automatically include a link to the web version of your newsletter. This enables users who cannot open the newsletter on their device to read a perfect version in their web browser.

Tip: Use our free registration form to acquire new subscribers. If you would like to incorporate your own corporate branding, we will gladly build custom registration and unsubscribe forms for you. Use this option for a consistent user experience – from the minute that a customer registers!
newsletter web version
optimal display

7) Send your newsletter

Congrats, you’re almost ready to send! Before you do, make sure to use Newsletter2Go’s link test and spam test features, and finally, send a free test newsletter to yourself! These tools ensure that all of your links are working, that your newsletter won’t be flagged as spam and that the personalized placeholders work correctly.

Now might also be the time to try out our time-saving marketing automation features.

You’ve sent your email – but you’re not quite finished!

One of best things about email marketing is that you can precisely measure your success. Use our powerful analytical tools to track your newsletter in real-time. Learn which products and content are most popular, see where people clicked on your image maps and track conversion rates. Use our analytical tools to optimize your email marketing campaign, convert customers and drive sales!

Tip: Use our client testing function to make sure that all of your recipients see an optimized version of your newsletter.

Our tips for creating professional newsletters

Use our tips to design an effective and legally compliant newsletter. We’ve put together a list of the most important tips for you below:

Pro tips: Creating email newsletters

  1. Relevant content: Your newsletter needs to grab the reader’s attention, both with content and images.
  2. Responsive design: Use our responsive design templates to ensure that your newsletter displays correctly on mobile devices.
  3. Above the fold: Put your most important content in the top half of your email.
  4. Call to action: A call to action, either as a button or teaser image, is an effective way to generate clicks.
  5. Contrast: Use contrast to ensure that your clickable content visually pops on the screen.
  6. Colors: Use the right colors: red, orange and yellow are exciting. Green, lilac, black and blue are comforting and relaxing.
  7. Keep it simple: Avoid overloading your newsletter, and make sure that you don’t hide important content.
  8. Avoid display failures: Newsletters that don’t display correctly are not effective. Use our templates and test the newsletter before you send.
  9. Content display: All content should be visible without scrolling. Don’t go over 600 pixels wide.
  10. Lifecycle campaigns: Use automated campaigns to get the right content to the right people at the right time.
  11. Use plug-ins: Save time and money by using our plug-ins to automatically import contacts, product information and content.
  12. Segment recipients: Create different target groups to send personalized newsletters with individualized content and information.
  13. Stay legally compliant: Your newsletter must always contain an unsubscribe link and a link to your imprint (company details).

Learn more about creating effective newsletters in our whitepaper:

How to create newsletters: video tutorials

Our short video tutorials explain everything you need to know about creating, sending and tracking your email newsletters. Watch this video for an overview of the Newsletter2Go software, or explore our complete video library for more tips and tricks.

Curious?

With Newsletter2Go you can create, send and track professional email campaigns – for free.
All of our customers receive 1,000 email credits every month, totally free. Take your email marketing to the next level with Newsletter2Go!

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