In email marketing, bulk email is an easy way to message many contacts at once.
Unlike spam, it can be an effective means of reaching a large audience.
It should be as targeted, quick and cost-efficient as possible.
Bulk email is the dispatch of numerous emails at the same time, to many different people. This “mass emailing” is, generally speaking, cheaper and faster than sending with a normal emailing service.
Let’s make sure that we’re clear. Sending loads of unwanted, unnecessary, and un-asked for emails is not the goal. That’s spam. From here on out, we’ll be talking about the sort of high-volume emailing that isn’t spam.
A prime example of when you might contact many recipients at once is to send digital marketing materials, such as newsletters. If you’d like to send these kinds of emails to your customers, subscribers, or other groups of people, you’re sure to find the information on this page helpful and informative.
Put simply, it’s the sending of large numbers of email – we’re talking thousands, tens of thousands, hundreds of thousands, even millions – at once.
In the days before more professional email marketing, this kind of mass emailing was often done without too much thought with regards to the recipient’s permission.
These days, sending mass email without the explicit consent of individuals is against the law. Spam messages are a nuisance, unhelpful, and have given a negative reputation to the email marketing industry in general.
For legitimate senders, bulk email is most often sent using a specialized email service, as most normal email clients (e.g. Gmail, Yahoo, Hotmail) are not very well suited to it. These kinds of email software make it easier to create, send and track large amounts of emails.
|Sending to specific target groups||A single email to many individuals|
|Personalized emails||Impersonal, generic messages|
|Whitelisted servers, high delivery rates||Low delivery rates, unverified servers|
|High open rates and click rates||Low open rates and click rates|
The best way to avoid spamming people is to use what’s called the double opt-in registration process. This is when individuals sign up for your newsletter or emails via a registration form – on your site, as a pop-up, or as part of the checkout process on your e-commerce platform.
Once they’ve entered their information, they’re automatically sent a confirmation email that contains a unique confirmation link. Clicking on the link adds the person to your subscriber list, and you can safely start sending them emails.
Most bulk email software providers include this feature as part of their service. Some won’t even let you use their system unless your contacts have been uploaded to their system via this process.
The goal of every high-volume email campaign is to send relevant, timely emails. This means sending emails that are interesting or useful, and sending them at the right time.
The more relevant your emails, the more likely that you’ll achieve your campaign goals: increasing revenue, deepening your connection with customers, or sharing your best content.
In order to create useful emails, it’s important that your chosen email software has a powerful, easy-to-use newsletter editor. This will make it easy for you to design personalized, customized newsletters that speak directly to your subscribers’ interests.
Personalized and well-designed newsletters are more likely to be opened, clicked, and to help you achieve your campaign’s goals.
The email service that you choose should also have professional, whitelisted email sending infrastructure. This means that the emails that you send are listed as trustworthy by the biggest email providers.
In contrast to manually sending huge amounts of email, professional email sending infrastructure will ensure that nearly all of your emails are safely delivered. Newsletter2Go can also be used as a reliable bulk email sender, with proven delivery rates of 99% and above.)
To this end, whichever software you use should emphasize marketing automation. Sending automated emails not only saves you time, it also means that exactly the right emails are being delivered at exactly the right time – fully automatically.
The best way to ensure that mass emails are not flagged by spam filters, and arrive safely in your subscribers’ inboxes, is to use a professional service.
Beyond that, there are certain things you can do to improve your marketing newsletter’s delivery rate.
At Newsletter2Go, it’s easy to create and send high-volume email campaigns! Sign up for a free account and see for yourself today!