Newsletter registration forms tend to be placed in the website header and footer. Such static forms don’t particularly stand out, but they are better than a simple link. The sign-up form should be placed somewhere that is clearly visible and frequently used. Find out where your website’s activity is highest with the help of click heatmaps.
A great way to grab the user’s attention is with a pop-up on your website. Pop-up forms are often considered the most effective solution for getting more subscribers. But be careful; obtrusive pop-ups can quickly become annoying for the user. Under no circumstances should content be completely hidden – this can even lead to a loss of visibility in Google. Instead, consider the relevance of the pop-up. For example, pop-ups should only open once the user has been on the page for a little while, or when they want to leave the site. This way, they already have some information and may be more open to the idea of subscribing to your newsletter in order to receive more content.
A good opportunity to turn interested visitors into subscribers is a blog. If someone is reading your blog, they are already showing an interest in your content. It is also likely that they want to stay up-to-date. Place your sign-up form in the sidebar and under individual blog posts. If the user leaves a comment on your blog, this is also a good time to ask if they want to subscribe to your newsletter.
If you run an online shop, you should definitely make first-time visitors aware of your newsletter. By pointing out exclusive discounts for newsletter subscribers, you will not only gain new addresses, but also drive more purchases. To do this, integrate the registration form as a pop-up on the start page, and offer newsletter registration as part of the checkout process.
Social media is another great channel for winning new email contacts. Your fans and followers are already interested in your brand, so it makes sense to turn them into subscribers. Use your social media profiles to announce when your next newsletter is going out, for example. Find out how to integrate a sign-up form directly into your Facebook page here.