50 Newsletter Ideas Readers Will Really Love

person sitting at a laptop with a lightbulb over their head showing the newsletter ideas they're generating
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he best newsletter ideas give your content the power to engage readers. It’s easier than you think. Building a successful email marketing campaign counts, but your outreach is most effective when you give your subscribers email newsletters they really enjoy.

This post will help you come up with new and creative newsletter ideas guaranteed to change up your mailings and provide your subscribers with new and exciting content without losing sight of your goals.

What Kind of Fresh Newsletter Content Ideas Keep Them Wanting More?

You want to turn more readers into loyal subscribers? You’d like to see better conversation rates? It may be time for a content overhaul that avoids obvious promotions and entertains with engaging newsletter ideas.

Finding fresh topics can be a major challenge. Are you running out of ideas for your mailings? You need a treasure trove of content marketing tips on how to make newsletter content unique and keep readers engaged? You want to know how to make your newsletter more interesting and increase that important click-through rate?

We’re here to help you think outside the box.

What Should You Include to Make Your Newsletter Content Unique?

Not all types of newsletters accomplish what you’re after. You need to be aware of your goal but also provide reader value. It can be informative, inspiring or purely entertaining. Visualize your newsletter as a midpoint between social media and your blog content. Now, make it better.

You may know the 60/30/10 rule from social media: Post 60% informative own content, 30% curated content and 10% promotional content.

Now it’s time to break that rule. Blow up those first two numbers. Shoot for 80% of your own informative, entertaining content and 10% curated content.

Browse the latest newsletter examples. Use them for inspiration. Focus on designs you know will up your newsletter’s click-through rate. Take ideas from our list, apply your customized 80/10/10 rule, and get ready to enjoy a huge subscription increase.

Without further ado, here are 50 newsletter ideas guaranteed to spice up your mailings and wow your subscribers.

Personalize Your Brand and Company

closeup of a thumbprint-personalize-newsletters

Let readers get to know your company. Be more relatable. Behind-the-scenes stories are an excellent way to stand out from the crowd and show personality. Sharing insider information makes your brand feel human. That’s essential for building subscriber trust.

Make your readers feel like part of your business.

1. A Personable Letter From a Key Team Member

Draw in customers with a sincere welcome from inside your business. Make them feel at home with a warm outreach from someone who holds a key position in your organization.

2. Announcements Celebrating New Team Members

3. The Story of Your Company’s Beginnings

4. Photos From Around the Office

Show off things you love about your business. Shared desks, creative corners and favorite framed pics and certificates let readers peek into your workday. Score bonus points with adorable office dog photos.

5. Sneak Peeks at Upcoming Projects

6. Details About Company Anniversaries

Invite readers to join you in marking significant company milestones. Sweeten your proposals with celebratory giveaways.

💡 Make sure to showcase your progress without actually bragging about it in your content. Remain humble by only sharing accomplishments that provide value for your subscribers.

7. Fun Facts About Your Organization

Turn entertaining things about your business into fun company newsletter ideas. Does that amazing office dog greet visitors with a handsome grin and extended paw? Let his antics charm your subscribers too.

Educate Your Readers

dots connecting two figures representing newsletter readers

Convert insider knowledge into interesting facts for newsletters. Boost open rates and strengthen your brand by positioning yourself as an expert. Make your newsletter a must-read by including important industry content. Be sure to tease upcoming fact-sharing mailings on social media.

8. Business Trends That Affect Your Readers

9. Recommendations for the Best Industry-Related Blogs

10. Your Own Informational Blog Posts

Look over business-related blog posts you’ve written. They’re all great candidates for professional newsletter ideas that demonstrate your expertise through your original content.

11. The Latest Breaking Industry News

12. An Insider’s Do and Don’t List

Readers are always drawn in by actionable lists. It’s a smart way to convert insider advice into content that really engages your audience. Give them information they can use. They’ll keep coming back for more.

13. Access to White Papers and Content Assets

14. Links to Product Video How-To Guides

15. Information on Useful Third-Party Apps

16. Expert Tip of the Month

17. Real Solutions to Reader Problems

Subscribers appreciate newsletter ideas that help them solve problems. Share practical, everyday uses for products and services specific to your industry. Back up your recommendations with your own positive, problem-solving experiences.

18. Strategies for Launching Spin-Off Ventures

19. Industry-Related Infographics

20. Your Own Ingenious Infographics

21. Interviews With Experts

Encourage readership with inspirational success stories from your industry, company or organization. Interview individuals who stand out in your field. Share their expertise, their advice and their take on future trends.

22. Original How-To Articles

Turn your business smarts into content ideas by creating a series of original how-to articles. Share practical tips on how they can accomplish a goal. Then, show them how much easier the process is using your product. Give subscribers innovative ways to put your products and services to different uses. Motivate them to engage with your company.

Promote Your Best as News

square icon image of a newsletter with the word news

There’s a simple secret to promoting yourself. Do it without sounding promotional. After all, you’re reaching out with newsletter content, so make it newsy. Make the process easy, too, by crafting reader-friendly promotional email campaigns with newsletter templates.

23. A Roundup of Your Most Popular Blog Posts

24. Reader Fan Feedback

Why toot your own horn? Let your readers help out by positioning their positive feedback as content in your newsletter. First-time recipients don’t have to search for reviews to find out why your business is so popular.

25. Save-the-Date Notices for Product and Service Debuts

26. Your Valuable Customer Loyalty Program

27. Upcoming Trade Show News

Sharing this kind of news lets you blend informative and promotional content. It demonstrates your professional involvement in your field. It also serves as an invitation for readers to drop by and visit your booth.

28. Easy and Exciting Giveaways

Generate subscriber interest with news about your latest social media giveaways. Everyone loves to win and play games. This is one of those newsletter ideas that always turns casual readers into regular subscribers.

29. Pictures of Your Recent Industry Awards

30. Press Releases Highlighting Your Business

It can be a story from local news outlets. It can be a press release you’ve written yourself. Make sure your newsletter’s positive subject line highlights why you’re being recognized.

Give Your Readers Product Insights

close up on an eye and target

Don’t just sell your products or services. Help your customers get the most out of everything you offer. Think about your audience and how you can improve their experience with your brand through your newsletter.

31. Bullet Lists Sharing Insider Tips

Keep digital newsletter ideas simple and useful with straightforward bullet lists. Make sure the value for your reader is always the focus of your content. Share insider tips on smart ways to improve your reader’s experience with your product.

32. Frequently Asked Questions

FAQs make it easier for readers to get to know more about everything you offer. They’re also an effective way to highlight new launches or upgrades as useful content.

33. Announcements About Upcoming Partnerships

34. Local Events That You’re Sponsoring

35. Your Newsletter Privacy Settings

36. New Places to Find Your Original Content

Don’t let customers lose track of you because of a brick-and-mortar move or an updated URL. Keep readers informed about your latest and greatest product or service location.

37. Updates on Your Social Media Feeds

38. Connections to Your Webinar Presentations

Enjoy Making It Entertaining

four balloons rising into the air

Variety is the spice of life and email marketing. Have fun coming up with enjoyable things to put in a newsletter. Don’t forget you’re not just providing welcome entertainment, you’re following an actual goal. Your newsletter ideas and original content are also driving traffic to your website and social media platforms.

39. Shared Challenging Experiences

The Ice Bucket Challenge came and went. People still remember it. Light up your newsletter with a creative challenge of your own. Encourage readers to participate and share their experiences. Turn their input into entertaining content. Combine challenges with fun prizes to motivate people to participate.

40. Inspirational or Just Funny Quotes

41. Favorite Photos From Your Readers

42. Interesting Top 10 Lists

Feature Top 10 lists that cover everything from funny celebrity facts to weird historical dates. Encourage subscribers to send in their ideas. Promise to give them credit. They’ll look forward to seeing their name in your next newsletter.

43. Puzzles and Games

Engage your audience with interactive newsletter ideas like crossword puzzles and easy word games. Create original riddles. Invite readers to contribute their brainteasers. Make it all a regular newsletter feature.

44. Super Simple Contests

Come up with entertaining contests that reel in connections to your website and social media channels. Try simple interactive newsletter ideas like prizes for the first ten readers who tweet something about your business.

Send Newsletters With Seasonal Greetings

a calendar for August and envelopes and a profile

Extend seasonal greetings to your readers year-round. Keep them smiling, liking and sharing with salutations on traditional holidays and lighthearted observances. Craft these seasonal newsletter ideas into guaranteed fun that subscribers always look forward to.

45. Gift Guides for Every Occasion

46. Delicious Recipes That Celebrate Different Seasons

47. Schedules for Classic Seasonal TV Shows

48. Fun But Overlooked Holidays

Shine a light on obscure holidays that deserve attention. Celebrate an almost-forgotten date with a content snippet that turns it into an interesting fact of the day.

💡 Some Obscure Holidays That’ll Perk Up Your Readers
You probably know about “Talk Like a Pirate Day” on 19 Sep. but did you know about these other unusual holidays?

  • 2 Jan. – Science Fiction Day
  • 28 Jan. – Fun at Work Day
  • 18 Mar. – Awkward Moments Day
  • 10 May – Clean Up Your Room Day
  • 21 Jul. – Ice Cream Day
  • 17 Nov. – Take a Hike Day

Find the perfect fun holiday that aligns with your products and services and turn that into a spectacular newsletter!

49. Birthday Poems Dedicated to Historic Figures

50. Traditional Holiday Greetings to All Your Readers

In Sum …

Now that you know how to make your newsletter interesting, make it look as good as it reads. Check out these newsletter design tips to knock the ball out of the park with your layout.

You believe in what you do. You’re proud of your hard work. Combine that confidence with this list, and create even more newsletter article ideas. Make sure to never lose sight of your actual goals. A healthy mix of great content and following your goals is the key to successful newsletters and long-term engaged subscribers.

You have what it takes to deliver. We’re just happy to help.

About the Author

Soraya Segni
Junior Content Manager

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