Moving Email Marketing Forward

Moving Email Marketing Forward

Newsletter2Go is Launching the Next Generation of Email Marketing

Imagine sending emails that make people happy.

Emails that contain useful content, fantastic product offers, or relevant event information. Emails that reach the right people at exactly the right time.

It’s not easy these days. Inboxes are fuller than ever, and your contacts are discerning. Plus, more and more emails are being read on mobile devices.

At Newsletter2Go, we think about these challenges to email marketing every day. And we think we’ve come up with a solution to move email marketing forward. We’re not talking about a magical mind-reading machine, or a deus ex machina gift from the heavens.

We’re talking about a shift in mindset: empowering you to send emails that people will love.

What do we mean? Success in email marketing comes down to sending emails that engage people. Emails that are opened and clicked, that inspire brand loyalty, and ultimately lead to increased sales and visibility.

At Newsletter2Go, we’re making it our mission to help you send these kinds of emails.

And to do it, we’re very excited to announce a totally updated version of the Newsletter2Go software.

Over the past 5 years, we’ve helped more than 40,000 customers from 50+ countries design and send successful email marketing campaigns. We’ve relied on a high-performance, easy to use, value-driving software.

None of that is going to change. In fact, the new software will be even easier to use.

More than that, it will make it easier than ever for you to understand the needs and wishes of your contacts, and to send automated, personalized emails that precisely engage with those needs and wishes. Newsletter2go is moving email marketing forward.

Happy Recipients, Happy Marketers

Newsletter2Go’s Vision: Relevant emails that are sent to the right person at exactly the right time, based on their individualized profile. Emails, in other words, that are more likely to make the recipient happy.

Luckily for email marketers, it’s possible to measure how satisfied people are with the emails that they receive. Our email marketing software offers powerful analytical tools that can easily measure opens, clicks, engagement, and conversions. This data is important, and offers a multitude a ways to improve marketing campaigns.

But we’ve noticed over the years that it’s easy to get lost in the weeds of the data, and to lose sight of the bigger picture. Making data-driven decisions regarding your newsletter’s layout, for example, is a really good idea. But if you only focus on the details, you risk forgetting about the bigger picture.

And for us, the bigger picture is about making email recipients happy. The only way to make your recipients happy is by sending them content that they want. And the best way to do that is through individualization, personalization, and automation.

Let’s face it. Making your recipients happy will also make you happy. Because your customers will return again and again to your store, will read and share your amazing content, and will regularly attend your events. This is as close to a win-win situation as you’re likely to find.

Be More Relevant, Reach More People

Relevance is more than just a platitude in email marketing. The email inbox is a private space, and people only want to receive messages that are relevant for them personally. Emails that aren’t relevant, that are geared for massive audiences instead of individuals, don’t help anyone. They end up straight in the trash bin.

Relevant emails are tailored to speak to the needs, desires, and habits of individuals. Relevant emails aren’t deleted as often. The less often your emails are deleted, the more sales you will earn, and the better your customer relationships will be. And isn’t that exactly what you want?

The biggest challenge in sending relevant emails, of course, is knowing what your recipients are likely to find interesting. Above all, this means using an intelligent software system to help you identify the various needs and desires of your recipients. This requires developing detailed profiles of your contacts based on personal and/or purchasing history, and then of creating newsletters that people with given traits are likely to find relevant. And finally, the newsletters need to be sent at a time when people are most likely to want to look at them.

We’ve made big changes to our software to do exactly that. Without giving away too many details, the new software will help you learn more about recipients than ever before, and empower you to use that knowledge to send targeted, precise emails at exactly the right time.

The Future of Email Marketing

Newsletter2Go is moving email marketing forward. We want every one of your contacts to receive the right email at the right time. This means sending personalized content in great-looking newsletters that arrive on time. The email marketing software from Newsletter2Go has all of the conditions to make that possible – with as little cost, in time and money, as possible.

Our relaunch isn’t just an updated software. It’s a new way of thinking about email marketing. We want to move email marketing forward. We can’t wait to make the journey together!

Stay tuned for more details.

About the Author

Ian Roderick
Communications Manager at Newsletter2Go.

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Comments
  1. Das ist eine sehr gute Idee, bin gespannt auf die Umsetzung.

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