50 Holiday and Christmas Email Subject Lines to Perk Up Your Marketing Spirits

Christmas Email Subject Lines

n a perfect digital marketing world, amazing Christmas email subject lines dance off your keyboard like sugarplum fairies. You handle multiple holiday email campaigns with time left over for shopping, wrapping and decking the halls.

It doesn’t have to be a fantasy. All you need are stocking stuffers that combine seasonal writing with highly effective holiday email marketing. Take a breath, relax, and help yourself to a free buffet of Christmas subject lines and email marketing tips in this post.

Topics Covered

50 Awesome Holiday and Christmas Email Subject Lines

The best Christmas email subject lines turn an email template into marketing gold. They inspire your email design skills and fire up your wordsmith talents. Enjoy a cup of eggnog while you graze on these 50 holiday email subject lines.

1. Be the world’s best St. Nick with just one click

2. Rock the Christmas clock with time-saving gift inspiration

3. Indulge in the joys of personalized holiday shopping

4. Wrap up super savings that keep your stocking stuffed
Preview Text – Our deep holiday discounts make it happen

5. Kick holiday stress to the curb with one-stop shopping for everyone on your list

6. You want and deserve the special secrets to Noel Nirvana

7. Sleigh your Christmas list with these last-minute gifts

8. Even Santa shops our super-saver Cyber Monday deals

9. Push procrastination out the window with super-fun holiday shopping
Preview Text – That’s how much you’ll love our selections

10. Baby, it’s cold outside, so warm up with our holiday gift ideas

11. Super Christmas shopping savings put extra jingle in your pocket

12. Give yourself something you really want this Christmas

13. Discounted elf exclusives add extra joy to your holidays

14. Let the holiday season begin by treating yourself to something special

15. Give great Christmas gifts that give back with our incredible Christmas discounts

16. Beat the holiday rush with tips for being a St. Nick in time

17. What are you really dreaming of this Christmas?
Preview Text – Your fondest wishes are on our digital shelves

18. Zip through the holidays with our super-fast elf-checkout

19. Make room under the tree for cash-saving Christmas fun
Preview Text – Deep discounts on everything in stock

20. Take your Christmas shopping over the finish line with time to spare

21. We saved Santa’s best stocking stuffers just for you
Preview Text – He told us how good you’ve been

22. Be an angel this year by giving heavenly holiday gifts

23. Put the shine in your holidays with our sparkling ideas

24. Conquer Christmas shopping while you ring up super savings

25. Dazzling Christmas discounts are our holiday gift to you

26. Secret Santas know how to hook up with Cyber Monday savings

27. These sizzling Christmas deals are hot enough to warm up Jack Frost

28. Do you need a time-out from the holidays this year?
Preview Text – Book your New Year’s Caribbean getaway today

29. Put joy in your world with post-holiday travel discounts around the globe

30. Inspire a kiss under the mistletoe with these romantic holiday destinations

31. Wave at Santa’s reindeer as they go flying by your plane window
Preview Text – Beat the holiday rush by booking your flight today

32. Gift yourself with the Christmas vacation you really deserve

33. Where would you love to ring in the holidays this year?

34. Even Rudolph thinks our holiday travel booking services are the best

35. You can be naughty and still stay fit through the holidays
Preview Text – Learn more about our fitness equipment

36. Get on Santa’s nice list by getting in shape this year

37. How can joining a gym turn into your Christmas vacation?
Preview Text – Make us your fitness home away from home

38. Deck the halls with unbelievable holiday savings
Preview Text – 20% off our entire furniture line

39. Turn your home into a holiday palace with dazzling home decor

40. These Christmas decorating tips make Martha Stewart jealous

41. Celebrate Cyber Monday with deep discounts on all home decor

42. Enjoy fantastic discounts on fabulous holiday fashions

43. Beautiful boots, bows and bells dress up the best holiday wardrobes

44. Ring in the holidays wearing elegant Christmas jewelry

45. Glow like a Christmas angel with our premium cosmetics

46. Fabulous holiday fashions looks so good on you
Preview Text – They look even better with your 20% discount

47. Be Santa Claus for your favorite paws with these pet treats

48. All good dogs and cats deserve stockings stuffed with goodies

49. Check out Santa’s recommendations for your favorite pet

50. Doll up your fur babies for the holidays with our pet grooming services

4 Simple Rules for Crafting Winning Holiday Season Subject Lines

Your inner marketing elf smiles with inspiration. You’re ready to craft successful holiday subject lines that turn all your marketing campaigns into absolute winners. Streamline the process with these four simple rules.

1. Address Your Readers’ Pain Points

Holiday stress comes with the season. Let your subject lines solve shopping problems, ease insane schedules and lift sagging spirits. You know what it’s like to face these Christmas pain points.

  • Holiday shopping crowds
  • Chaotic pre-Christmas schedules
  • Hyper kids and out-of-town company
  • Impossible holiday travel demands
  • Must-have-gifts that quickly sell out

Weaving holiday stressors into the subject line increases open rates. Be sure you’re using realistic pain points, address the recipient as “you,” and offer actionable solutions.

2. Keep Character Length Mobile-Friendly

Keep your subject line mobile-friendly by keeping it short and sweet. Ideally, it should be between 30 and 50 characters. If you can’t pare it down, give the first 30 to 60 characters plenty of punch.

3. Stay Smart With Preview Text

Your preview text should complement the subject line. Not all email clients display preview text, so don’t use it for essential information. Let your subject line handle the heavy lifting.

4. Always Make It Personal

When you personalize a subject line, it becomes harder to resist. Insert easily customized fields that can include first names, recent purchases and wish lists.

5 Techniques to Try Out With Holiday and Christmas Email Subject Lines

Still at a loss for a Christmas email subject line that stands out and fits your brand personality?

Make your own using one of these five subject line techniques listed below.

From laughter to gift-giving, take one of these approaches to crafting your own subject line. Just remember to keep the tone of the subject line aligned with the email.

And if you find yourself with more than one good subject line to choose from, try A/B testing them against each other to determine the best!

1. Make ‘Em Laugh and You Make ‘Em Click Through

Humor can be a powerful marketing tool this time of year. Fun wordplay and seasonal puns ease recipients’ pain points by distracting them from holiday stress. A catchy Christmas email subject makes them laugh. They’re in a better mood because they’re opening your email.

Try a joke or a riddle in your subject line. Craft it so that it entices readers to open your email for the punchline. Put your spin on these entertaining ideas.

  • Make Cyber Monday Super-Santa Funday
  • Yule never believe these unbelievable discounts
  • You have to take an elfie with these
  • Don’t be a rebel without a Clause
  • Why was Rudolph’s nose really so red?

2. Evoke Holiday Emotions With Classic References

Let it snow, let it snow, let it snow. I’m dreaming of a white Christmas. Song lyrics trigger fond memories every holiday season. They can also inspire evocative winter-themed subject lines.

From Dickens’ “A Christmas Carol” to the TV movie, “A Christmas Story,” the holidays are a cornucopia of references that resonate with everyone. Marketing tonality counts here too. For example, your nonprofit’s subject line would probably perform better quoting Zuzu from “It’s a Wonderful Life” instead of John McClane from “Die Hard.”

3. Power Up Holiday Email Subject Lines With Specific Messaging

Some email marketing campaigns call for simplicity. It’s a powerful marketing tool because it delivers information that recipients actually need and can use.

Draw them in with subject lines that highlight free shipping. Make sure they know the final date of your Christmas sale. Last-minute discounts, Cyber Monday deals and deadlines for ordering are great attention-grabbers. Could you resist these subject lines?

  • Cut holiday stress down to size with free 2-day delivery
  • Jump on these amazing last-minute Christmas discounts
  • Stock up on your holiday goodies now before it’s too late

Notice how each example starts with an action verb. Keep this inspirational list handy for powering up compelling Christmas sale email subject lines.

  • Beat
  • Book
  • Buy
  • Conquer
  • Discover
  • Escape
  • Hurry
  • Indulge
  • Rush
  • Save
  • Zip

4. Give a Little Bit and Get a Lot Back

When a holiday greeting subject line offers a discount, it’s a type of gift to the reader. Instead of marketing the sale as a benefit, use it to showcase your generosity. Inject a sense of urgency with a “redeem by” deadline.

Try actually giving away something. It’s hard to resist a subject line promising a free present with purchase. Be sure your gift has real value, and always follow through with delivery.

Christmas email campaigns can also serve as platforms for charity donations. For every set amount a recipient spends, you donate a set amount to a worthy cause. Spread the generous word with social media mentions and blog posts. Enjoy doing good for others while elevating brand visibility across multiple platforms.

5. Fire Up Click-Through Curiosity by Creating Suspense

Frame your subject line with a question that speaks directly to readers. Make it specific so that they’ll have to open your email. Rhetorical questions can be fun, but they aren’t as powerful as a straightforward appeal.

  • Do you know how much we can save you this Cyber Monday?

Adding a personalized touch of suspense also generates subject line irresistibility. A conversational approach works, but be sure to follow through with the same tonality in your campaign text.

  • We need to talk about your holiday party plans

Keep reader curiosity in your digital marketing toolbox. It’s one more highly effective way to make subject lines connect with recipients and fire up click-through rates.

In Sum …

Creative Christmas email subject lines don’t have to be challenging. Launch this year’s campaign by combining your marketing talents with our ideas. Those sugarplum fairies will start dancing off the keyboard before you know it.

Put your Christmas spirit into the work. Test your best ideas, and be prepared. You’re crafting a winning holiday email campaign. Loyal customers look forward to your emails, and new conversions are just a click away.

It’s all in the holiday subject line. You have everything you need to make it happen.

About the Author

Soraya Segni
Junior Content Manager

Was this post helpful?

Thank You!

Leave a Reply

Hallo, wir haben auch eine deutsche Seite für Österreich.

Bring mich zur Seite auf Deutsch
No thanks, I'll stay on the English website

Hallo, wir haben auch eine deutsche Seite für die Schweiz.

Bring mich zur Seite auf Deutsch
No thanks, I'll stay on the English website

Newsletter2Go uses cookies to make sure you have the best possible experience on our website. To continue on to the website, please agree to our >cookie policy. I agree.